The Rising Demand for Custom Sportswear in Global Markets — QIYI’s Perspective

Embracing the Global Shift Toward Personalization

In recent years, the sportswear industry has undergone significant transformation. Athletes, fitness enthusiasts, and casual wearers from all over the world are looking for clothing that can both fit well and express who they are. Ningbo QIYI Clothing Co., Ltd., a sportswear manufacturer with strong influence in the center of China's garment industry, has direct experience in this transformation. High-performance clothing, which combines customization, personalization and purpose, is becoming more and more popular, replacing the era of mass-produced, one-size-fits-all uniform.

At the beginning of the journey, our goal is simple: to create high-end sportswear that performs well under pressure. But with the changes in the global economy, a new communication language-customization has emerged. Whether it's a cycling jersey that fits like a second layer of skin, a football uniform with the team's unique colours, or a running shirt made from recycled fiber, today's consumers need clothes that tell their story.

In order to meet this demand, our manufacturers have established their own business. Our internal design team, sublimation printing equipment and skilled manufacturing team enable us to achieve any customer 's vision, from concept sketches to finished garments that reflect brand identity and technical quality.

Technology and Craftsmanship: The Backbone of Custom Sportswear

Every personalized sportswear is the result of the integration of technology, technology and imagination. The modern sublimation printers, digital pattern systems and precision cutting equipment on the production line in Ningbo enable us to consistently produce vivid, robust and intricate graphics.

In customization, performance is more important than appearance. The fabric characteristics of different sports are different. For example, to endure long rides in the sun, our gravel bike shirts are made of lightweight, breathable and SPF 50 + protective materials. On the other hand, our MTB tracksuits emphasize comfort and adaptability by using hygroscopic materials to keep cyclists cool even on challenging mountain terrains.

We also realize that personalization is not limited to the choice of fabrics. Athletes' performance will be affected by the way of stitching, the cutting of sleeves and even the position of pockets. Understanding motion, environment, and end-user expectations is the first step in our design approach. At our factory, we carefully weigh technical functionality and creative freedom in every order we produce to ensure that every company we work for gets something truly unique.

Sustainability and the Future of Custom Sportswear

With the development of the global sportswear market, our demand for environmental protection is increasing. International customers are increasingly asking about certified, ethically produced and recycled textiles. We are pleased to announce that Ningbo QIYI Clothing has passed the Global Recycle Standard (GRS) certification, demonstrating our dedication to sustainability.

While maintaining the same performance level required by athletes, we use environmentally friendly dyes and recycled polyester for sublimation printing to reduce waste and carbon emissions. This is an important step in combining the production of high-end sportswear with environmental awareness. In our view, sustainability should always improve the quality and context of each piece of clothing, not constitute a compromise.

We work closely with customers with similar goals. Nowadays, many international brands are creating ' green collections ', and our production experience enables them to do this without compromising comfort or style. This is an obvious message for small companies and well-known brands: respecting the individualization of people and the environment is the future of sportswear.

Sustainability is the cornerstone of Ningbo QIYI clothing 's long-term prosperity, not just a fashion. We hope to change the definition of customized sportswear production in a globalized world by integrating innovative design, state-of-the-art technology and ethical production.

Conclusion: A Global Movement We’re Proud to Lead

The growth of personalized sportswear is not only a business opportunity, but also a cultural revolution. Teams want uniforms that represent their identity, athletes want clothes that match their lifestyles, and customers want to connect with companies that prioritize innovation and sustainability.

We are very proud to be a part of this movement, from our Ningbo factory floor to our customers in North America, Europe and other regions. Every sweater, base or performance hoodie that leaves our facility proves our common belief in fine craftsmanship and accuracy and creativity.

We are committed to providing enterprises with customized solutions that excel in the market, on the spot, and on the road of the future. Not only is the expansion of customized sportswear, it is also completely changing how people view global sportswear. We are honored to contribute to this progress, one piece of clothing at a time.